What do 8-11 year-old's eat?

- 28% eat sandwiches daily…62% at least once a week
- 90% eat pizza and chicken at least once a month
- 85% eat fruit
- 70% eat vegetables as a snack at least once a week
- 72% drink milk every day
- 10% drink coffee almost every day
- 38% are on a diet

- Boys eat burgers more than girls
- Girls eat sandwiches, salads and pasta more than boys
- Boys drink sports drinks more often than girls
- Girls drink more water than boys
- Girls read food labels more often than boys

Source: Y-Pulse LLC

Kids Care about Doing Good...but Brand Memory is not in synch
- 69% of Kids think it's great that brands are involved in doing good, and say companies should do more.
- 25% from around the world CANNOT name a single brand he or she admires for its social/ethical investments.

Top Cuases and Social Issues for 11-25 year olds
1. Environment
2. Poverty
3. Racism
4. Animal Rights/Testing
5. Bullying

Source: Phatgnat, DK