SEPTEMBER 2008 - HOW TEENS SPEND THEIR MONEY...
WHAT TWEENS/TEENS SPEND THEIR MONEY ON
According to C&R Research based out of Chicago IL, this is what tweens and teens spend their money on:
Beverages Tweens (24%) Teens (39%)
Candy (40%) (32%)
Clothes/Shoes (36%) (57%)
Eating Out (14%) (48%)
Going to movies (24%) (48%)
Music (33%) (35%)
Snacks (30%) (38%)
Toys (41%) (8%)
Videogames (48%) (26%)
WHAT TWEENS/TEENS LIKE IN MARKETING AND ADVERTISING
According to C&R Research based out of Chicago, IL, this is what tweens and teens enjoy to see in advertising:
Cute Animals Tweens (11%) Teens (6%)
Honesty (22%) (25%)
Good music (27%) (33%)
Humor (54%) (58%)
Lots of action (11%) (8%)
Short in length (11%) (6%)
Shows celebrities (10%) (7%)
Shows people their age (5%) (15%)
Tells them about the product (11%) (13%)
MANNERS OVER SMARTS?
Eight of 10 moms (80%) say their child’s social skills, including sharing, listening and having good manners, are more important than academic skills to his or her overall happiness, according to a survey conducted by Mom Central for Hasbro. That said, 52% currently view their child’s social skills as excellent.
